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| Principe PR Media | Our Projects | 2013 | Opening of the exhibition "Style on Stage. Art of Elegance" was held at Sheremetevsky palace on November 20. |
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Opening of the exhibition "Style on Stage. Art of Elegance" was held at Sheremetevsky palace on November 20.
On November 20, in Saint Petersburg, within the frames of Festival “Diaghilev P.S.”, the exhibition “Style on Stage. Art of Elegance” was opened. The exhibition is housed in the center of Saint Petersburg, in the Sheremetev Palace front suit halls – the branch of Saint Petersburg State Museum of Theater and Music (34, Naberezhnaya Rek iFontanki).
Working hours: Thursday - Monday 11 AM - 7 PM,
Wednesday 1 PM - 9 PM (booking office closes 1 hour earlier),
Guests of the exhibition in the Sheremetev Palace have an opportunity to see the masterpieces of Fashion houses Armani, Balestra, Biagiotti, Fendi, Missoni, Versace, Ferretti, and exhibits from private collections of Roger Salas, RainaKabaivanska, Valentino Garavani; Roberto Capucci Foundation, Maurizio Galante Archive, Missoni Archive, New York City Ballet, and the Shremetev Palace – a branch of the Saint Petersburg State Museum of Theater and Music.The exhibitscame from European and American cities and countries: Madrid (Spain); Rome, Naples, Milan, Varese, Modena (Italy); Paris (France); New York (the USA).
The concept of the exhibition resulted from international cooperation of experienced coordinators: Massimiliano Capella, a famous Italian art and fashion historian, and Natalia Metelitsa, the director of Saint Petersburg State Museum of Theater and Music with Valeria Mangani CEO of VM Company which works in the field of the haute couture industry and art of fashion. The designer of the exhibition is Massimo Marcomini. Design solution of the exhibition is integrated into the Sheremetev Palace’s historical interior and adapted to the traditional museum environment.
Massimiliano Capella is an art and fashion historian, art director of museum, exhibition and festival projects; the author and coordinator of international exhibition projects. Since 1996 he has been curating international exhibition projects as:
“Primadonna. Maria Callas and Katia Ricciarelli’s onstage dresses” (2004)
“Missoni and Titian. Color and light of Venetian Renaissance in the 20th century fashion” (2004)
“Gianni Versace. The genius of fashion and art” (2006),
“Theater of artists.From Picasso to Pomodoro / from de Chirico to Guttuso. Great artists in opera” (2007)
“Italian excellence. Art, fashion, and taste in advertising affiche” (2008)
“Fashion in theater. Fashion designers on stage” (2010)
“Roberto Capucci and antiquity” (2012)
“Roberto Capucci. In search of regality” (2013)
Natalia Metelitsa is a theater historian, director of the Saint Petersburg State Museum of Theater and Music, the author and coordinator of international exhibition projects: “Ives Saint Laurent and the Theater” (Leningrad, 1989), “The Art of Ballet in Russia” (Paris, 1990), “Arabesque” (Milan, 1994), “Creators of the Russian Theater” (New York, 1997), “Polyphony” (Milan, 1998), “From Russia With Love” (Canberra, 2000), “The Stroganovs. Art Patrons and Collectors” (USA, 2000; the State Hermitage, 2003). “The Muses and masks” (State Hermitage, 2005), “Do Surprise Me. Russian Ballet Seasons” (Monaco, 2009), “The Russian Avant-garde (Japan, 2009), “Rudolf Nureyev. Threads of Time” (Saint Petersburg, 2010), “Lenin. Stalin. Music” (Paris, 2010; Madrid, 2011), “Russian Winter” (Rome, 2011), etc.
Massimo Marcomini is an Italian architect, designer of theater interiors and international exhibition projects: “Gianni Versace. The genius of fashion and art” (2006), “Fashion in theater. Fashion designers on stage” (Rome, 2010; Milan, Los-Angeles, 2011).Roberto Capucci and antiquity (2012).
Exhibits of the permanent museum exposition in Sheremetev Palace harmoniously fit in the exhibition context. Either being a part of the interior, or completing the exhibition, or being a major item of designer technique, in order to highlight key points or compare the exhibits with traditional museum interiors and items.
The exhibition “Style on Stage. Art of Elegance” allows for comprehensive assessment of contribution of famous Italian designers in the art of onstage dresses and costumes, the excellence of technique
The concept of the exhibition resulted from international cooperation of experienced coordinators: Massimiliano Capella, a famous Italian art and fashion historian, and Natalia Metelitsa, the director of Saint Petersburg State Museum of Theater and Music with Valeria Mangani CEO of VM Company which works at high level in relationship in fashion. The designer of the exhibition is Massimo Marcomini.Design solution of the exhibition is integratedinto the Sheremetev Palace’shistorical interior and adapted to the traditional museum environment. 
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